Investors like SPDR ETFs because they track markets more precisely than mutual funds.
That insight gave birth to our “Precise in a world that isn’t” campaign. Over 9
years, we produced over 300 ads and won a shelf-full of awards including multiple
appearances in Graphis, Top 5 spot on AdCritic, Top 5 spot on AdForum, Best of Show
at the FCS Awards and Adweek’s Ad of the Day.
Sports Museum of America
A museum that puts every sports hall of fame under one roof was sure to interest the
die-hard fan. But what about the casual one? We covered both groups by reminding
them of an important truth: sports teach us everything we need to know in life. For
details about this Graphis-winning campaign, click on Stuart Elliot’s New York Times article or Adweek’s Ad of the Day article.
Certified Management Accountant Credential
CMAs are trained to see things that ordinary accountants don’t. And that can make a
big difference in other people’s lives. The campaign was created during the peak of
the COVID outbreak, but still managed to win a bunch of Graphis and FCS awards.
The Gate’s Apology Tour
To celebrate the Gate’s 150th birthday, we tried to win back some of the clients who fired us over the years. How? By apologizing to them for the imaginary things we did wrong 50, 75 or even 100 years ago. Here are three of the films from The Gate’s Apology Tour and a link to the Adweek, Drum and Little Black Book articles that followed. The campaign was shortlisted at the One Show and picked up wins from Communication Arts and several other shows.
Duxiana
How do you sell a $10,000 mattress? By telling people who have trouble sleeping that
the problem isn’t with them. It’s with their old, cheap mattress. To read more about
our Graphis-winning campaign, click on this Luxury
Daily article.
Federated Hermes
Federated Hermes puts their investments through a ruthless vetting process. To dramatize this point, we compared the stress tests their products go through to the ones consumer products go through. The result was a campaign that survived its own stress test by picking up gold and silver medals in the Graphis, Creativepool, FCS and ACE award shows.
Con Edison
To highlight how reliable Con Edison is, we reminded New Yorkers how much they depend
on their power company for the simple, but important things in life. We seem to have
touched a nerve. Both Communication
Arts and Graphis liked the ads enough to feature them in their publications.
Hallmark
This spot won best dialogue at the AICP show and is now part of the permanent
collection at the Museum of Modern Art.
ELIMINI
There’s a dangerous amount of carbon dioxide in the air. Elimini has the technology to help put it back in the ground. And this was the campaign that introduced them to the world.
State Street Global Advisors, Part Two
All of the SPDR TV spots weren't epic undertakings. Some were just light and fun.
Here are three of my favorites from that batch.
BHP
BHP mines the natural resources that big thinkers need to make buildings rise,
bridges stand and planes fly. The campaign was shortlisted at the One Show, featured
in Lürzer's Archive Magazine and won gold in the Graphis Advertising Annual.
iRobot
Maintaining a clean house is a real chore. Unless, of course, you let a robot do it
for you. In addition to being named a Top 5 spot on AdForum and being included in
The One Club's Creative Showcase, it was also a YouTube favorite.
Certified Management Accountant Credential, Part Two
It’s hard to become a CMA. You have to pass a two-part, eight-hour exam. But that's
what makes the credential worth so much. When this multi-award-winning campaign was
launched, it was written up in over 200 media outlets, including Ad Age's Creativity
Magazine and this article from The Drum.
CURE Auto Insurance
It's time someone exposed the discriminatory practices of car insurance companies.
Thanks to our advertising, that someone became CURE Auto Insurance.
CrowdStreet
When you were a kid, you invested in real things like baseball cards, record albums and comic books. But when you got older, you turned to less tangible things like stocks, bonds and maybe even cryptocurrency. In this award-winning campaign for CrowdStreet, we offer you a way to invest in something real again: commercial real estate.
BellSouth
According to the Wall Street Journal, the "magical idea" David created for
his BellSouth client "fueled a frenzy inside and outside the phone
company." Little wonder the multi-media campaign ran for four years, won a
bunch of awards and caused double-digit gains in the percentage of customers linking
the Baby Bell with good service.
Garanimals
Little kids need a lot of clothes. So moms buy them in bunches. Especially when
they're Garanimals, because they sell for only $3.88. To read a behind-the-scenes
story about our shoot, click on this Adweek
article.
ThanksUSA
This non-profit group was formed to give Americans a lasting way to thank the troops.
ThanksUSA offered them college scholarships. $6 million was raised and 2,000
scholarships were distributed. We'd like to think our cinema advertising helped.
BBDO
As a perennial winner at the Cannes Advertising Festival, BBDO always did an ad
celebrating their latest accomplishment.
UPS
When I worked on UPS, FedEx owned slapstick comedy. So in this award-winning spot, we
tried another style: warmth.
BMW
I spent the early part of my career trying to get a job at Ammirati & Puris, so I
could write BMW ads. Years later, I published an article in Brandweek about
the experience.
The Gate Worldwide
A few years ago, we wrote an ad for the agency that ran once in the New York
Times. It not only triggered thousands of hits on our website, it sparked
an offer to write a book from Disney's Hyperion Books. It's called Death To All
Sacred Cows and it's been translated into eight languages. Go figure. For
more details, you can read an excerpt, an interview or some press about the book.
